Text Box: *"Food Alliance is a non-profit organization that promotes sustainable agriculture by recognizing and rewarding farmers who produce food in environmentally and socially responsible ways, and educating consumers and others in the food system about the benefits of sustainable agriculture." Text Box: Our Customers We partner with retailers who share like values for a healthy environment, healthy animals, healthy diet and healthy people.  Text Box: Feedlot Time & Ration Short (89 day average) feedlot/finishing period after 12 – 18 months of native range grasses, seeded pastures and hay. The feedlot ration is based on alfalfa, potatoes and grain.C.N.B. has reduced the typical grain usage 80% (corn) to approximately 30% (corn & barley) in our program. Feedlot activities are focused toward keeping the fat in the muscle (marbling) at the High-Select/Low Choice level. Tests show that a more desirable ratio of Omega 3 Fatty Acids to Omega 6 were obtained with our feeding program than with other, longer corn-fed programs. Text Box: What about sustainable land practices? Our "Graze-well / Raise-well" principles are certified by third party inspections from the "Food Alliance".* Text Box: Who benefits from the business being successful? Family ranches stay sustainable, the land is cared for and the consumer is directly linked to the families that produce the beef.  Text Box: To Whom is the rancher responsible? Each ranch family is directly responsible to the retailer and you, the final consumer.  Text Box: Who pays the rancher & on what basis? Our retail partners. Meat prices are mutually established based on sustainable ranching cost of production.  Text Box: What is the source of cattle in the program? Our cattle are owned and raised from birth by the member ranches.  No outside cattle are purchased.  Text Box: Organizational Structure A unique and true cooperative that links cow-calf ranchers directly with consumers. We are not a corporation in which ownerships can be bought or sold.  Text Box: What Makes Country Natural Beef Unique?